BLOOM
& SIP
BLOOM
& SIP
BLOOM
& SIP
Visual Identity: A wellness brand that connects food, health, and community.
Visual Identity: A wellness brand that connects food, health, and community.
Visual Identity: A wellness brand that connects food, health, and community.



Overview
Overview
Overview
This was a design challenged given to me from a prompt using Chat GPT. It's a visual identity challenge for a health and wellness cafe specializing health conscious food and beverages (ie. tea, smoothies, acai bowls, etc.). I was tasked with creating a logo, style guide and packaging for this fictional company.
This was a design challenged given to me from a prompt using Chat GPT. It's a visual identity challenge for a health and wellness cafe specializing health conscious food and beverages (ie. tea, smoothies, acai bowls, etc.). I was tasked with creating a logo, style guide and packaging for this fictional company.
This was a design challenged given to me from a prompt using Chat GPT. It's a visual identity challenge for a health and wellness cafe specializing health conscious food and beverages (ie. tea, smoothies, acai bowls, etc.). I was tasked with creating a logo, style guide and packaging for this fictional company.
Objective
Objective
Objective
Create a visual identity for "Bloom & Sip." It’s known for its uplifting atmosphere, fresh ingredients, and botanical theme. The visual identity should feel natural, modern, and inviting — somewhere between a spa and a trendy juice bar.
Create a visual identity for "Bloom & Sip." It’s known for its uplifting atmosphere, fresh ingredients, and botanical theme. The visual identity should feel natural, modern, and inviting — somewhere between a spa and a trendy juice bar.
Create a visual identity for "Bloom & Sip." It’s known for its uplifting atmosphere, fresh ingredients, and botanical theme. The visual identity should feel natural, modern, and inviting — somewhere between a spa and a trendy juice bar.
Process
Process
Research
Research


Sketches
Sketches
Iterations
Iterations








Final Logo
Final Logo

Process
Research

Sketches
Iterations




Final Logo

Style Guide


Style Guide


Tote Bag
Tote Bag



Tea Bag Packaging
Tea Bag Packaging
Calming Mint
Calming Mint


Chamomile
Chamomile


Hibiscus
Hibiscus









