Below are the designs I created in multiple sizes. I wanted to give an explanation for my design decisions in regards to this project. There is a lot of content on this design so because of that I wanted to have a lighter yet natural colored background to go along with the fishing theme. Along with the light color want to include lake depth topography that you see on maps of lakes. It was great for the theme and subtle enough not to distract the viewer from the copy on the page. The other colors on the design were based on research of other fishing advertisements and social media posts. I chose a dark teal and a natural green to use and I think they have enough contrast that they complement each other well and stand out on the background color. I added a image of a bass, one of the fish available on this post. I thought it made sense to include at least one fish on a social media post for fish. Most of the copy is the the font that's used by this store called norwester. I added two other fonts for some variety and that fit the theme well.